Get easy-to-use, ammonia-free*, ultra-light platinum blonde color at home with up to 7 levels of lift.
*Formulated without adding ammonia and parabens.
Please follow the box instructions closely, but here are a few important points you might want to know right now about this at-home hair bleach kit:
Overall rating: 4.0704746 / 5 from 1348 reviews.
Color Effects Platinum™ Hair Bleach offers vibrant, platinum hair color with ammonia-free, super-lightening cream. Customers appreciate the beautiful, vibrant color and professional-looking results. The product is particularly effective for light brown or blonde hair, though some users experienced dryness and damage.
Review topics: ["ingredients","irritation","results","scent","quality","color","feels","felt","texture","consistency","packaging","issues","package","amount","formula","price","skin","box","look","use","bottle","hair","shade","using","coverage","touch","oil","buy","scalp","light"].
"The accessibility of having this product available in most stores is incredible. While it does not deliver the same results as Salon experts, it does work for people who like to color their hair at home. The box comes with step-by-step instructions on how to best achieve the results desired. Packaging seems simple and easy to select the color you choose with. As far as the mass, it really depends on how careful you are when you use it. Results they for a couple of weeks or so before fading."
"I liek this color i doesnt burn my hair i like it makes my shine also my hair was very dark and it made my hair really good and its alot as well it is sufficient"
"This is the 2nd time I purchased this kit. The 1st time I only did my curtian bangs and was shocked at how it didnt stink, burn my eyes, and smell like a container of straight bleach. The 2nd time ( today) I did my entire head. I had a very dark blue and purple semi- perm colors and they were BRIGHT but I applied the whole box and waited the time max and I am left with just a minute bit of Avery very pale pink. Im so happy with this products. I only wish I took before and after pics. Im going to be using this product for a long time. I really need to use 2 boxes but my hair is NOT broken or damaged at all. My only problem is I cant get it in any of our stores where I live. I can only get it online and even the same seller keeps changing the prices on me. I really just had to tell you thank you and please continue to produce this color."
"A wonderful product, odorless, with the desired result, and the best price and quality. It will arrive to you in excellent, beautiful packaging"
"I dyed my hair Revlon blonde, but I would really like to try platinum. I have a lot of gray hair and blonde is not a good color, but I think platinum would look great."
"❤️❤️❤️ I love this color. I have been using this for 8 years now"
"I bought this, spent some time sectioning my hair, opened the box to fund the creme developer did not have a lid on it and had spilled, was completely empty. So I can't even use it"
"Me encanta su color cobertura brilla demasiado lindo"
"This works FANTASTIC!!! In fact, this is the second time I've used it. The first was to go the lavender put that color just made my hair brown with streaks as you'll see in my before photo. This has worked perfectly both times. I will never go to a salon again."
"STEP #3 Protective oil treatment is included in a small bottle. Directions include NO MENTION of Step 3 and when exactly to apply. This apparently is essential or it would not be included. I put it on after Step 2, the logical thing to do. Now I wait to see if it has turned yellow, been 'protected', or it falls off."
