Start with clean, moisturized lips. Use a lip liner to define your shape and prevent feathering, then swipe on your lipstick—starting from the center and working outwards. For longer wear, blot and reapply a second layer.

Yes, lipstick has a shelf life of 12-24 months after opening. Over time, the formula can dry out or harbor bacteria. Keep your favorite fresh by storing them in a cool, dry place.

It depends on the formula. A classic cream lipstick may last a few hours, while long-wear options like ColorStay™ Lipstick can stay put for up to 16HR. Want to extend wear? Try layering lip liner underneath and finish with a setting technique. Check out our blog on how to apply lip liner for a step-by-step tutorial.

Use a gentle makeup remover or micellar water on a cotton pad, press and hold to dissolve the pigment before wiping. For matte or long-wear lipsticks, an oil-based remover works best. Always follow up with a hydrating balm.

Prep your lips with balm, line them fully with lip liner, apply your lipstick, blot with a tissue, then reapply. Optional: finish with a touch of translucent powder through a tissue for serious staying power.

Keep the rest of your makeup minimal and let the red lips shine. Use a matching red lip liner to define edges and prevent bleeding.