Each lip product offers a different look and feel. 

• Lipstick is your go-to for classic color and smooth buildable coverage. 
• Liquid lipstick delivers a bold pigment and serious staying power and a matte or satin finish. 
• Lip gloss or lacquer gives high shine with a sheer or with a sheer or medium tint, perfect for a fresh, radiant vibe.
  
  

If you’re looking for hydration and a natural lip, lip balm is a great daily option. For a low-maintenance hint of color, choose a tinted balm of sheer lipstick. If you want shine, try a lip gloss or lacquer.

Liquid lipsticks are your best bet for long-lasting wear. Some formulas like our ColorStay™ line stay put up to 16HR. Lip liners also help lock in color when layered under other lip products. Lip liners also help lock in color when layered under other lip products.

Lip balm is the best base for dry lips. Look for nourishing ingredients like Hyaluronic Acid or Vitamin E. Glosses can add comfort and shine, while creamy lipsticks offer color plus moisture. 

First find a lip combo that complements your skin tone and lip shape.  Then try this simple layering technique. 

1. Prep your lips with lip balm.
2. Shape and define your lips with lip liner. 
3. Use your favorite shade of lipstick or liquid lipstick for pigment. 
4. For added shine use a gloss or lacquer.