Hair Bleach Frequently Asked Questions

Revlon’s Color Effects Platinum™ Hair Bleach provides up to 7 levels of lift. Apply the formula to clean, dry hair, starting an inch away from the scalp, and saturate thoroughly. After 20–30 minutes, apply bleach to roots and check progress every 5–10 minutes. Do not exceed 60 minutes.

No, bleaching is most effective on dry hair, as wet hair dilutes the formula and may lead to uneven results.

Leave Revlon’s bleach on for up to 60 minutes, checking every 5–10 minutes for the desired lightness. Avoid exceeding this time to prevent damage.

Use Revlon’s Color Effects Platinum™ kit for easy at-home bleaching. Follow instructions carefully: mix the formula, apply evenly, and monitor progress. Finish with violet conditioner to reduce brassiness.

Revlon advises consulting a physician before using any hair bleach or dye during pregnancy.

Black hair requires higher lift levels. Use Revlon’s Color Effects Platinum™ kit with Bond Restore Complex™ for less damage while achieving up to 7 levels of lift. Multiple sessions may be needed for very dark shade.

Revlon’s Bond Restore Complex™ minimizes breakage during bleaching. Use violet conditioner post-bleach and avoid overprocessing by following instructions carefully.