Makeup

Matte lipstick is the finish people reach for when they want color that holds, stays flat, and does not shift or bleed through the day. Achieving that kind of wear requires a wax-heavy formula, and those same waxes strip moisture...

Not just a passing beauty trend, lip oils are an essential prep step that deeply hydrate the lips. Going beyond hydration, lip oils are a multi-tasking product that deliver the moisturizing effects of a balm, the color kick of a...

Vampy, high-glam, and eye-catching, bold lipstick shades are the ultimate statement makeup. A signature aesthetic, bold lipstick colors are one of the best ways to show your confidence through makeup.  Each section below breaks down red, berry, and purple shades...

Nude lipstick is one of the most versatile shades in a lip routine, but finding the right one takes more thought than reaching for the nearest beige. A shade that looks neutral in the tube can wash out, read orange,...

Oily skin breaks down makeup faster than other skin types, making it one of the most frustrating skin types to have for long-lasting makeup. To combat the makeup-melting effect of excess sebum production, oily skin requires a sequenced, specialized routine...

Some makeup looks demand a lot from you, but the minimal makeup bold lip look works the other way.  With minimal makeup, the lip becomes the entire focus, and a bold, saturated color on clean skin lands with more impact...

Blush blocking is a new beauty trend that uses intentional bold blush placement to shape and define the face. Popularized by celebs and TikTok beauty content creators, the makeup technique adds dimension, lift, and personality.  In this guide, we’ll teach...

A bold lip has the power to transform your entire makeup look in seconds, and that is exactly why statement lips have never gone out of style. The category keeps evolving, and today's bold lip trends go well beyond classic...

If you love makeup that looks fresh, natural, and easy to wear, cream blush belongs in your routine.  Cream blush adds color, warmth, and glow in seconds, blends out naturally with a fingertip, and builds from a barely-there flush to...