Finding your perfect foundation shade starts with understanding your skin’s undertone—whether it’s cool, warm, or neutral. This step makes all the difference in choosing a shade that blends seamlessly and enhances your natural complexion. Not sure where to begin? Our guide on how to find your undertones breaks it all down with easy tips to help you identify what works best for your skin.

The key to a natural-looking base is in the technique. Start with a clean, hydrated face and apply primer to create a smooth canvas. Then, use a brush, sponge, or your fingers to apply foundation—beginning in the center of your face and blending outward. Need a step-by-step breakdown? Our beginner-friendly guide on how to do makeup walks you through every stage so you can build your base with confidence and ease.

Prepping your skin is the first step to a flawless base. Always start with clean, moisturized skin. A lightweight primer can help smooth texture and keep makeup in place. When applying foundation, less is more—build coverage gradually and blend well. Using a damp sponge or brush can help your foundation melt into the skin for a natural look that never feels heavy.

If your skin is prone to breakouts, choosing a foundation that lets your skin breathe is essential. Look for non-comedogenic formulas that won’t clog pores or trigger further irritation. The foundation for acne prone skin we recommend is lightweight, skin-caring, and enriched with nourishing ingredients—so you can wear your look confidently while caring for your skin.

Dry skin deserves a foundation that hydrates and offers coverage. Look for formulas infused with Hyaluronic Acid, a powerhouse ingredient that helps draw moisture into the skin. Explore our best foundation for dry skin collection to find hydrating options that leave your complexion looking fresh, dewy, and radiant all day.

Aging skin benefits most from liquid foundations that offer buildable coverage and ingredients designed to smooth the look of fine lines. Hyaluronic Acid is a hero here, helping to maintain moisture and a soft, youthful appearance. The best foundation for aging skin offers both skincare and coverage benefits—giving you a radiant, natural finish with every wear.

For days when you want your foundation to go the distance, a full coverage option is key. Whether you’re covering up imperfections or just love an even finish, our best full coverage foundation delivers long-wear results with a smooth, even look that lasts. Pro tip: Layer it with your favorite setting spray for all-day staying power.

If shine is your skin’s biggest challenge, matte foundations are a must. They help control oil throughout the day without feeling heavy or flat. Find your perfect match in our Best foundation for oily skin lineup. For even more tips, check out our guide to makeup tips for oily skin to keep your look fresh from AM to PM.