Ever wondered if your favorite lipstick or mascara has an expiration date? You’re not alone. While that go-to eyeshadow palette may feel timeless, all makeup products have a shelf life. Understanding makeup expiration not only keeps your beauty routine fresh but also helps you look and feel your best. 

How to Find Makeup Expiration Dates

Checking for expiration dates doesn’t have to be confusing. Most Revlon products include a PAO (Period After Opening) symbol—an open jar icon with a number inside, like “12M” for 12 months. This tells you how long the product is safe to use after opening. You may also find stamped expiration dates or batch codes on packaging, especially for sun care and skincare.

Typical shelf lives include:

• Mascara: 3–6 months after opening
  

• Liquid foundation: 12 months
  

• Lipsticks: 12–18 months
  

• Powder eyeshadow: 24 months
  

Revlon is committed to clear labeling and safety standards, so you can feel confident every time you reach for your favorites.

Signs It’s Time to Toss Your Makeup

Not sure if a product’s gone bad? Trust your senses! Here’s what to watch for:

• Texture changes: Clumping, separating, or a gritty feel
  

• Smell: Any sour, musty, or off-putting scent means it’s time to say goodbye
  

• Color changes: Faded, darkened, or separated colors signal age
  

• Performance: Products that don’t blend, set, or apply as they used to
  

Mascara and liquid eyeliner should be replaced sooner rather than later—never risk using dried or flaky formulas around your eyes.

Typical Expiration Timelines for Popular Products

Use this quick guide to check your stash and know when to refresh:

 

Keep in mind: If you can’t remember when you opened it, or the product has changed in any way, it’s safest to replace it.

How to Store Makeup for Maximum Freshness

Smart storage can extend the life of your products. Here’s how to keep your makeup at its best:

• Store in a cool, dry place—avoid bathroom humidity and direct sunlight
  

• Always close lids tightly after each use
  

• Keep hands and brushes clean before dipping into products
  

• Avoid sharing makeup, especially eye and lip products
  

Revlon’s quality packaging helps shield formulas from air and bacteria, so your products stay fresh longer.

How to Replace Your Expired Favorites with Revlon

There’s something empowering about starting fresh. When it’s time to say goodbye to expired makeup, explore new shades or formulas that suit your current vibe. Revlon’s full range of innovative eye, lip, and face products makes it easy to replenish your routine with confidence.

• Eye Makeup Collection: From bold mascaras to stay-put liners and shadows, find your next go-to.
  

• Lipstick Collection: Iconic color, new favorites, all designed for lasting comfort.
  

• Face Essentials: Discover ColorStay™ Foundation, concealers, and more for a fresh look every day.
  

Ready to shop? Find out where to buy your new favorites locally on each product page.

FAQ: Makeup Expiration Questions

Does unopened makeup expire?
Yes! Even unopened, formulas can break down over time. Most products have a shelf life of 2–3 years unopened. Always check packaging for specifics.

Can you use expired makeup if it looks fine?
It’s best not to. Even if it looks okay, the formula may be less effective or safe. When in doubt, toss it out.

Are natural or organic products more perishable?
Typically, yes—products with fewer preservatives may expire sooner. Check packaging and store them as directed.

Stay Fresh, Stay Confident with Revlon

Refreshing your makeup bag regularly is an easy way to support healthy, beautiful skin and bold self-expression. Stay informed, check your products often, and treat yourself to new favorites when the time is right.

Explore what’s new at Revlon and find where to buy fresh, confidence-boosting beauty near you.