1990's
In the 1990's, Revlon revitalized its cosmetics business and strengthened its
industry leadership role. Revlon introduced the first transfer resistant
lipcolor which led to a full ColorStay® Collection of transfer-resistant
products. The company closed the gap on its closest competitors and reached a
dramatic goal - the #1 brand in mass color cosmetics. Revlon again became a
public company in 1996, listed on the New York Stock Exchange (NYSE: REV).