Revlon is a world leader in cosmetics, skin care, fragrance and personal care
and is a leading mass market cosmetics brand. Our vision is to provide glamour,
excitement and innovation through quality products at affordable prices. To
pursue this vision, Revlon's management team combines the creativity of a
cosmetics and fashion company with the marketing, sales and operating system of
a consumer packaged goods company. Our global brand name recognition, product
quality and marketing experience have enabled us to create one of the strongest
consumer brand franchises in the world, with our products sold in approximately
175 countries and territories. Revlon's brands include Revlon®, ColorStay™, Revlon New
Complexion™, Revlon Age Defying, Almay®, Ultima II® and Flex® and Charlie®.
Revlon was founded in 1932, by Charles Revson and his brother Joseph, along
with a chemist, Charles Lachman, who contributed the "L" in the REVLON name.
Starting with a single product - a nail enamel unlike any before it - the three
founders pooled their meager resources and developed a unique manufacturing
process. Using pigments instead of dyes, Revlon was able to offer to woman a
rich-looking, opaque nail enamel in a wide variety of shades never before
available.
In only six years the company became a multimillion dollar organization,
launching what was to become one of the most recognized cosmetics names in
America and around the world.
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